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Why Rai Italia Matters
to Millions of Italian Americans in the United States
Discover why Rai Italia is the leading Italian-language destination for Italian Americans in the U.S., offering authentic entertainment, news, culture and original programming.
A Cultural Lifeline for Italian Americans
More than 16 million people in the United States identify as Italian American, and over one-third speak Italian at home. With more than 505,000 Italian-speaking households, the need for authentic Italian-language content remains strong.
Rai Italia serves as a bridge to Italy, offering viewers a direct cultural, linguistic and emotional connection to their heritage.
What Makes Rai Italia Unique
As part of RAI – Italy’s national public broadcaster, Rai Italia delivers the best of Italian entertainment, news, lifestyle and culture to viewers around the world.
Signature Strengths of Rai Italia
- 100% Italian-language content
- Top dramas: Libera, Gerri, Il Paradiso delle Signore, Mare Fuori
- Popular entertainment programs: Splendida Cornice, Le Ragazze, Domenica In
- Sports coverage: Volley Superlega, Il Giro d’Italia
- Exclusive original programs tailored for viewers abroad
Who Watches Rai Italia in the U.S.?
Rai Italia reaches a highly engaged audience that includes:
- Italians living abroad
- American-born Italian descendants
- Viewers passionate about Italian culture, language, cuisine and travel
These viewers value authenticity, tradition and quality storytelling.
Why Italian Media Still Matters
Italian culture remains deeply influential in key U.S. markets such as New York, New Jersey, Florida, Pennsylvania and California. Rai Italia helps viewers stay connected to:
- Modern Italy and its cultural trends
- Trusted news from Rai News 24
- Italian language and heritage
- Entertainment that reflects real Italian life
Who Watches Rai Italia in the U.S.?
Rai Italia offers one of the most complete Italian-language TV experiences available in the U.S.
For millions of Italian Americans, it remains the #1 destination to reconnect with Italy, anytime, anywhere.
© 2025 Rai Italia. All rights reserved.
© 2025 Rai Italia. All rights reserved.